Aus St.Gallen – topaktuelle News: The psychology of psychic distance: Antecedents of asymmetric perceptions

Ein topaktuller Bericht zu diesem spannenden Topic!

Håkanson, Lars ; Ambos, Björn ; Schuster, Anja ; Leicht-Deobald, Ulrich: The psychology of psychic distance: Antecedents of asymmetric perceptions. In: Journal of World Business 2016 (2016), Nr. 51, S. 308-318, DOI:http://dx.doi.org/10.1016/j.jwb.2015.11.005. — Already on its introduction into the international business literature, the concept of ‘psychic distance’ implied asymmetry in the distance perceptions between country pairs, a characteristic corroborated in subsequent empirical studies. However, predominant empirical operationalizations and their theoretical underpinnings assume psychic distances to be symmetric. Building on insights from …


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https://www.alexandria.unisg.ch/Publikationen/246949The psychology of psychic distance: Antecedents of asymmetric perceptions

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